PORTFOLIO
About Me.
Integrated marketing and brand professional with 10 years of experience spanning B2B marketing, brand management, digital marketing, creative strategy, event marketing, and campaign execution. Experienced in translating business and technical priorities into clear marketing strategies, creative assets, and multi-channel programs that support brand awareness and sales objectives. Proven ability to manage complex marketing initiatives, cross-functional partnerships, creative development, budgets, and performance measurement from planning through execution.
Employment History
June 2023 - January 2024
Marketing Director
Starbanco Business Finance
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Analyzed website and social media analytics to identify trends and opportunities for improvement
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Managed and maintained relationships with clients, vendors, and other stakeholders
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Performed competitive analysis to identify gaps in the market and develop strategies to capitalize on them
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Wrote compelling copy for email campaigns that resulted in a 2% increase in click-through rates
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Created a comprehensive style guide that improved the consistency of the company’s branding across all channels
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Utilized a variety of software to create high-quality visuals, including Adobe Photoshop, InDesign, and Illustrator
February 2020 - June 2023
Marketing Supervisor
Schroeder Industries
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Assist in the development of print and digital marketing materials, including, but not limited to product/application literature, marketing kits, specific product promotions, product literature, advertisements, presentations, posters, catalogs, press releases, price lists, other marketing documents, etc.
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Developed concepts, graphics, and layouts for product illustrations, company logos, etc.
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Created SEO-enriched landing pages for multiple sections of the company website that assisted with increasing website traffic by 4,500%.
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Assist in the coordination of trade shows and demo materials as directed.
June 2018 - February 2020
Graphic Designer
Nature's Warehouse
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Wrote copy for social posts with 100% grammatical accuracy
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Presented performance reports from advertising campaigns
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Actively developed rebranding of company quarterly catalog and established branding guidelines
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Worked closely with marketing department to strategize new advertising concepts
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Traveled to conferences to keep abreast on new design trends